"And that is the value in being around this for a long time.
Certain situations come up and you know what to do with them." He works on the equipment of Lindsey Jacobellis, who won a silver medal at the 2006 Torino Olympics, has 26 World Cup wins, nine X Games medals (seven gold), and has been dominating the circuit for almost seven straight seasons.
On January 25, 2010, only a few weeks before the Opening Ceremonies of the Winter Olympics in Vancouver, the US Snowboarding team was announced by the US Ski and Snowboard Association (USSA).
18 American athletes have hopes held high as they prepare and train for perhaps the biggest event of their lives. There are 10 male riders representing America in the Olympics. The men's snowboarding team holds some of the best talent ever seen in the sport. Thomas (Olympic bronze medalist) to complete the 2010 Olympic team.
He has won numerous medals in halfpipe, quarterpipe, and slopestyle, including the silver in slopestyle at the 2009 X Games.
"I can remember what wax, what weather, and what conditions won in France in 1992," Bacca said.
The call came around midnight the night before the men's snowboard halfpipe final at the 2002 Winter Olympics in Salt Lake City.
The caller, a representative from the United States Olympic Committee, explained to Bob Klein a problem involving Danny Kass, Klein's client at the time and a medal favorite in the pipe final: Kass would not be permitted to compete, the official warned, unless Quiksilver removed a poster from its storefront in Park City, Utah, with a message wishing him good luck at the Games.
And others flirt with gray areas in the rulebook, resorting to guerilla or ambush marketing, a kind of gamesmanship that acts as a sideshow to the athletic spectacle."Sponsors try to get as creative as possible walking that fine line," said Brian Gainor, founder of Partnership Activation Inc., a consulting company offering marketing strategies to sports business professionals.
"Everyone's just trying to capitalize on buzz."Last month, Target unveiled a series of billboard panels in Times Square featuring Shaun White, defending gold-medal winner in men's snowboard halfpipe and a Target-sponsored athlete.